Founder & CEO
Bruin Sports Capital
George Pyne is Founder & CEO of Bruin Sports Capital, the global sports and entertainment company launched in 2015. Bruin is the latest chapter of his widely-respected career architecting business transformation in a range of industries to realize billions in revenue and shareholder value. Bruin’s model draws from those experiences and is specifically crafted to capitalize on industry change and turn burgeoning companies into global leaders of their sector. His thesis is backed by the industry’s top private equity companies and family investors.
Throughout his career, Pyne has demonstrated an uncanny ability to uncover potential that others may not and then turn it into immense value. Bruin is the latest example. Begining out of a temporary office, today, Bruin’s portfolio now consists of leading-edge companies that operate on five continents. They are relied upon by virtually every major sports league, governing body, rights holder, as well as billions of sports fans.
Bruin follows Pyne’s stewardship of IMG, where, as President and Board Member of IMG Sports and Entertainment, he was responsible for record revenue and earnings growth across multiple commercial lines of business. That growth was the catalyst for the $2.4B price WME paid for the company in 2014. Before that, as COO and Board Member for NASCAR, he designed the commercialization plan that transformed the regional, niche sport into an elite U.S. sports league generating multibillions in commercial revenue.
He began his career with his family’s real estate business in Massachusetts before moving to Atlanta, GA, to lead a full analysis of the city’s school budget and operations on behalf of the Chamber of Commerce. That work led to sweeping reforms. He went on to work for Portman Companies, the eponymous commercial real estate and architectural firm founded by the iconic architect. At Portman, he organized the world’s second-largest debt restructuring (at the time) and also launched his first business (sports marketing). NASCAR was a client and eventually recruited him to build the commercial side of the sport. He became only the second non-family member to join the Board of NASCAR.
He is on the Board of the National Football Foundation and the National Catholic Charities for the Archdiocese of New York. He also served on the Board of 24-Hour Fitness. A Brown University Graduate, Pyne was Captain, All-Ivy League, and All-New England honoree as an offensive lineman for the then-Bruins.
The sports, entertainment, branded lifestyle and media industries are complex, global, and in-complete transformation. Our specialized industry knowledge, experience, and relationships offer our partners a differentiated competitive advantage as they pursue growth.
Director of Corporate
Development and Planning
Chief Financial Officer
Head of Global