OverTier is a joint-venture between investment firm Bruin Sports Capital and WPP, the world’s largest communications services group. It specializes in the creation, distribution, and marketing of OTT sports broadcast platforms. Headquartered in London, OverTier launched in 2017 following Bruin’s deal to license Game Pass from the NFL across a combined 61 countries and territories in Europe.

Game Pass Europe is distributed across the TV, website and mobile spectrum via a state-of-the-art by platform created and operated by Deltatre, the world’s leading sports media and technology provider and a Bruin Sports Capital Portfolio Company.

OverTier’s digital marketing capabilities are powered by agencies from WPP subsidiary GroupM, the world’s largest media investment group, and led by GroupM’s data-driven sports marketing agency Two Circles, the current BT Sport Industry Agency of the Year.

When I first met George and the Bruin team, I knew of their reputation and was excited by their values and philosophy. They’ve delivered on everything they said they would do.  The team is very supportive and helped us create a culture and structure that was instrumental to surpassing our year-one goals. As an entrepreneur and CEO, I have found their resource to be a sublime combination of tools and style that has been quite refreshing and meaningful.

Sam Jones, CEO, OverTier