Engine Shop is an award-winning global sports and entertainment marketing agency. It specializes in a modern, ideas-driven approach to producing authentic, measurable connections between brands and consumers via multi-faceted experiences.

Founded in 2012, the agency now counts American Family Insurance, Anheuser-Busch, ESPN, Greyhound, Major League Soccer, Manchester City, Mercedes-Benz, Microsoft, National Hockey League, Tiffany & Co. and Under Armour, among its client roster.

Engine Shop boasts a diverse team of inspired and talented employees that deliver breakthrough strategy, creative executions and event productions on behalf of its clients.

It is a nimble agency, built for the current era of lifestyle marketing that must reach consumers through a plethora of touchpoints. Its marketplace advantage is a multi-disciplined approach that draws from vast experience in art, entertainment, esports, fashion, music, and sports.

Engine Shop is headquartered in New York City with offices in Atlanta, Chicago and Los Angeles.


Engine Shop

As an entrepreneur, choosing a partner can be a daunting task. We chose Bruin Sports Capital because they were different and offered a unique perspective on the role of ownership and management. That view is to balance the right mix of strategic and operational support with the freedom and autonomy to drive our vision forward, bigger and more quickly than we would have otherwise been able to do. That approach allows for innovative people to stay creative and makes Bruin a longer-term home for entrepreneurs, not a stepping stone to punch the clock for 3 or 4 more years.

Brian Gordon, CEO, Engine Shop