David Abrutyn joined Bruin Sports Capital at its launch in 2015 bringing 27 years-experience guiding business and marketing strategy for Fortune 500 companies, international sports leagues, and on behalf of Hall-of-Fame talent. He is an award-winning brand strategist, and widely-respected for architecting growth businesses and cultivating high-performing executive management teams.
For Bruin, Abrutyn plays a key role in shaping the enterprise growth strategy and core operating values, including the evaluation of potential M&A and investment opportunities. Also, on behalf of Bruin, he assists Courtside Ventures, the preeminent early-stage investment fund behind disruptive entrepreneurs at the intersection of sports, technology and media. In addition, Abrutyn personally represents the off-ice marketing interests of Alex Ovechkin, one of the world’s most famous athletes.
Before Bruin, he was Senior Vice President & Global Managing Director of IMG Consulting, since 1999. There Abrutyn was in charge of the consulting business unit within IMG Sports and Entertainment, his tenure was noted for delivering return on investments for brands through development of creative strategies and activation platforms and expert negotiation of complex partnership agreements for the agency clients. He also oversaw a team of 150 executives operating in 20 offices across 13 countries specializing in corporate consulting, strategy, activation, communications, public relations, property consulting, public sector and tourism consulting. During his tenure, IMG Consulting received Sports Business Journals’ Best in Corporate Consulting, Marketing and Client Services in 2009 and 2010; the Hollis Award winner for Sports Consulting Agency of the Year in the UK in 2011; and the SIA Award for Best Integrated Sports Marketing Campaign in the UK in 2012. Also, Abrutyn was named to Sports Business Journal’s 40-Under-40 in 2008.
Before IMG, Abrutyn worked in corporate marketing at the NHL where he managed relationships with sponsors including Duracell, FedEx, Nike, Norelco, Nortel Networks, Wendy’s and Yahoo. He also served on a league-wide taskforce responsible for implementing NHL branding initiatives, including a project with Wendy’s to execute title sponsorship of All-Star Fan Balloting and the first-ever presenting sponsorship of NHL All-Star Weekend for Nortel Networks. He took on that role after serving as Associate Publisher & Director of Marketing of The Sports Business Daily from its launch in 1994 until 1997. Before The Daily, he worked in Corporate Sales and Marketing for the Washington Capitals.
Abrutyn is a University of Hartford graduate. He currently resides in Rye Brook, New York with his wife and two children.